Brand Design + Packaging Design
The Vertentes Olive Oil's Branding Project, an exclusive line of world-renowned Brazilian olive oils.
This Branding Project aimed to guide consumers on a journey through a world of affection and boundless culinary possibilities. To achieve this, we crafted a brand that embodies elegance, love, and respect, as expressed through its sophisticated green and copper color palette. The visual narrative is further enhanced by the variety of packaging designs and photographic direction, bringing customers closer to the brand's purpose of inspiring the constant discovery of new recipes and flavors.
A brand full of meanings, which was inspired by the natural and historical elements that permeate the production of olive oils to celebrate the culture of its home region.
Experiencing its new identity, Vertentes breaks with the visual communication standard of the market, bringing a language with attitude to be, in fact, part of people's lives.
Thus, Vertentes makes olive oil no longer just a supporting ingredient, but a protagonist in unforgettable recipes.
- BRAND POSITIONNING
- BRAND DESIGN