Brand Positioning + Brand Design + Packaging Design
The Vertentes olive oil brand, named in honor of the region of Minas Gerais where it is located, was born after a change in the naming of Agrotora, a company specializing in planting. Even having started relatively recently in the field of olive oil and planting olive trees, Azeite Vertentes has been awarded international and nationally for its quality and blends. As a start-up brand, it is still finding its place in the consumers' preference, which makes visual communication even more important, since it is necessary to draw attention on the shelves.
Vertentes olive oil is produced in Brazilian soil that has a different microclimate, which gives Brazilian sensory notes to the varieties planted, in addition to having human work that selects and creates unique blends to highlight these notes. It is understood, therefore, that the terroir of Vertentes is something that makes it special, since having been awarded internationally and nationally for its quality. Furthermore, from a positioning perspective, the brand encourages experimentation and the discovery of new flavors with Insight: “the Brazilian tradition is always to discover”.
- BRAND POSITIONNING
- BRAND DESIGN