Brand Positioning + Brand Design + Packaging Design
With the challenge of innovating, enchanting new audiences and attracting attention at points of sale, Neugebauer Alimentos S/A launches the update of the brand's visual identity and the new packaging line for Napolitano chocolate. The new packaging is based on the power of illustration, the appreciation of small moments and tradition. With these premises, a collectible line of packaging was created. In each of the four modules, part of a family story connected to Neugebauer is told. The illustrations also mention the chocolate making process and the main ingredients of Napolitano. Through design, we celebrate the playful and unforgettable flavors of the product, the bond of more than 100 years between consumers and the brand and, finally, the eternal and cyclical legacy left by sweet and genuine moments.
- Brand Positioning
- Brand Design
- Packaging Design