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Benjamin.
Brand Positioning + Brand Design + Environmental design + Brand Experience

Benjamin is one of the most traditional bakeries in São Paulo, well known for the freshness of its products and its unique flavors. Through its products and stores, the brand offers a unique experience for its customers, creating and perpetuating moments that feed their souls. The project reveals the brand's core values, seeking to create true relationships that bring it closer to its purpose.

  • Brand Positioning
  • Brand Design
  • Environmental design
  • Brand Experience

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